Asian Journal of Fisheries and Aquatic Research

Handline fishing is a traditional fishing gear still widely used by fishermen to exploit fish resources. Handline fishing is relatively simple and plays a role in supporting the supply of catches and competing with various modern fishing gear. Due to its crucial role, the sustainability of this fishery requires a more in-depth review through analysis of catch production and marketing. This study aims to analyze the margins and marketing efficiency of handline fishing for pelagic fish. This research was conducted over three months using a survey method with a direct interview approach to 40 respondents, including boat owners/fishermen, collectors, retailers, and end consumers. The study is a descriptive quantitative study with a purposive sampling method. The results of the study indicate that the percentage margin of consumer prices received by fishermen is 40%, the margin from fishermen to collectors is 10%, from collectors to retailers is 10%, and from retailers to end consumers is 40%. Based on calculations, the marketing efficiency value reaches 60%. This condition indicates that the handline fishing market structure is still inefficient, because most of the added value in the distribution chain is dominated by retailers. The results of this study provide an important basis for formulating more equitable small-scale capture fisheries policies, emphasizing the integration of economic and institutional aspects into supply chain governance through strategies to improve fishermen's bargaining power, strengthen marketing institutions, and develop fairer distribution networks. Strengthening marketing efficiency and transparency has implications for improving fishermen's welfare and the social and economic sustainability of handline and line fisheries in coastal areas.