The Strategy of Sindangkerta Marine Tourism Objects Development, in Tasikmalaya, West Java
Atikah Nurhayati
Faculty of Fisheries and Marine Sciences, Universitas Padjajaaran, Bandung, Sumedang, Km 21, Jatinangor 45363, Indonesia.
Fitri Nuraini *
Faculty of Fisheries and Marine Sciences, Universitas Padjajaaran, Bandung, Sumedang, Km 21, Jatinangor 45363, Indonesia.
Asep Agus Handaka
Faculty of Fisheries and Marine Sciences, Universitas Padjajaaran, Bandung, Sumedang, Km 21, Jatinangor 45363, Indonesia.
Iwang Gumilar
Faculty of Fisheries and Marine Sciences, Universitas Padjajaaran, Bandung, Sumedang, Km 21, Jatinangor 45363, Indonesia.
*Author to whom correspondence should be addressed.
Abstract
This research was held in Sindangkerta Village and Sindangkerta Marine Wildlife Reserve, Sindangkerta Village, Cipatujah District, Tasikmalaya Regency, West Java Province. The implementation started in October 2019 until June 2020. The research aims to analyze the social and economic aspects of Sindangkerta Marine Tourism Object for the local neighborhood and to analyze the development strategy of the Sindangkerta marine conservation area. The research employed case study method in Sindangkerta Marine Wildlife Reserve by collecting primary and secondary data. Furthermore, the collected data processed with puposive sampling method via Microsoft Office Excel with SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The research resulted the villagers hasn’t been implemented the current system, according to the entire villagers they hope that the Sindangkerta Marine Wildlife Reserve Area potential can be further developed in order to provide more benefits for them. The best strategy for Sindangkerta Marine Wildlife Reserve development using SWOT Analysis in Quadrant I, by applying SO or an aggressive growth strategy with a coordinate point of 0.02; 1.10 means utilizing the strength to exploit the existed opportunities.
Keywords: Development strategy, SWOT, tourism, conservation.