Analysis of Supply Chain Management of Lobster (Panulirus spp.) In Pangandaran (Case Study of PT. ASI Pudjiastuti Marine Product)

Main Article Content

Alfath Dhary
Atikah Nurhayati
. Junianto
Iwang Gumilar

Abstract

This study aims to analyze supply chain management of lobster in Pangandaran especially PT. ASI Pudjiastuti Marine Product. The research method is a case study with the case unit at PT. ASI Pudjiastuti Marine Product while information would be collected through primary and secondary data in the field. The sampling method in this research used snowball sampling. The research was conducted from August 2020 - September at TPI Pangandaran and PT. ASI Pudjiastuti Marine Product. The criteria used to select respondents in this study as follow; 4 fishermen, 3 distributors, 2 employees of PT. ASI Pudjiastuti Marine Product and 1 retailer. And the data would be analyzed to get the supply chain condition of lobster. The results showed that there were 6 marketing channels in the supply chain of lobster in Pangadaran case study of PT. ASI Pudjiastuti Marine Product. The availability of lobster products has a value of 0.5 which means was not easily replaced and needed. Late payment and distribution of lobster have a value of 1.0 which means irreplaceable and important. The third and fourth chain marketing margins are below 50%, which means efficient for all members of the chain. The fifth chain has 46.55% and it’s inefficient Fisherman's share. The largest market share value was 46.40% on the fifth channel. Supply chain of lobster in Pangandaran has 6 marketing channels which third and fourth are the most efficient for all members, and the second is most profitable for PT ASI.

Keywords:
Marketing channel, PT ASI pudjiastuti marine product, risk consequences, supply chain management, TPI pangandaran

Article Details

How to Cite
Dhary, A., Nurhayati, A., Junianto, ., & Gumilar, I. (2021). Analysis of Supply Chain Management of Lobster (Panulirus spp.) In Pangandaran (Case Study of PT. ASI Pudjiastuti Marine Product). Asian Journal of Fisheries and Aquatic Research, 11(3), 9-19. https://doi.org/10.9734/ajfar/2021/v11i330203
Section
Original Research Article

References

Ministry of Marine Affairs and Fisheries. Maritime Affairs and Fisheries in Figures 2018. Jakarta: One Data; 2018.
Available: Https://Kkp.Go.Id/Setjen/Satudata/Artikel/9669-Kelsea-Dan-Perikanan-Dalam-Angka-2018-Telah-Terbit
Accessed 30 November 2020.

Rahman A., Dimas AH, Danu W. Size distribution and condition factor of spiny Lobster (Panulirus homarus Linnaeus 1758) in Pananjung Pangandaran. Widyariset. 2018;4(2):205-211.

Nurfiarini A, Wijaya D, Dan Haryadi J. Stock Restoration and conservation of Lobster resources in Wpp-Nri 573. In Wibowo S, MH Jayawiguna and Triyono (Eds.), Potential of marine and Fisheries resources wppnri Jakarta: Amafrad Press-marine and Fisheries Research and Human Resources Agency. 2019;573:157-178.

Nurhayati A. Analysis of the sustainable potential of capture fisheries in Pangandaran area. Aquatic Journal. 2013;4(2):195-209.

Rahardjo, M. Case Studies in Qualitative Research: Concepts and Procedures; 2017.
Available:http://repository.uin-malang.ac.id/1104/
Accessed June 13, 2020.

Sugiyono. Understanding Qualitative Research. Bandung: Alfabeta; 2012.

Sugiyono. Quantitative and Qualitative Research Methods. R&D. Alfabeta. Bandung; 2008.

Lambert DM, Cooper MC. Issues in supply chain management. Journal of Industrial Marketing Management. 2000; 29: 65-83.

Van Der Vorst. Performance measurement in agri-food supply-chain networks. Hollandseweg Netherlands: Logistics and operations research group, Wageningen University, Hollandseweg Wageningen, Netherlands; 2006.

Marimin, Alim, SS. Analysis of supply chain management decision making for agricultural commodities and products. Food Journal. 19; 2010.

Neureuther BD, Kenyon G. Mitigating supply chain vulnerability. Journal of Marketing Channels. 2009;16:245-263

Hamid AK. Agricultural Administration. Hasanuddin University Faculty of Agriculture. Makassar; 1972.

Kotler Philip. Marketing management. millennium edition. PT Prenhallindo: Jakarta. 2002;2.

Atikah N, Yustiati A, Herawati T. An integrated supply chain management based on non-colored tilapia (Oreochromis niloticus) seed market institution. Gadjah Mada University Fisheries Journal. 2019;21(2):65-72.
DOI:10.22146 / jfs.44210

Hanafiah AM, Saefudin AM. Fisheries Product Trading. UI Press. Jakarta; 1983.

Winandi R. Agribusiness marketing (Agri marketing). Rosiana N, editor. Department of agribusiness, faculty of economics and management, IPB. Bogor; 2012.

Widiastuti N, Harisudin M. Corn Marketing Channels and Margins in Grobogan Regency. SEPA 2013; 9:231- 24.

Sudiyono A. Agricultural Marketing. Muhammadiyah University of Malang. Malang; 2001.