Asian Journal of Fisheries and Aquatic Research

The amount of seaweed production in Lontar Village is decreasing every year so it is necessary to carry out an analysis to increase the amount of seaweed processing production in Lontar Village. The analysis used is a SWOT analysis for the direction of development of the seaweed processing business. The results of the IFAS and EFAS analysis of internal and external factors contain 5 factors. This research was conducted at the seaweed processing business in Lontar Village, Tirtayasa District, Serang Regency, carried out for 3 months, namely from October-December 2023. The research method used in the research was the case study method. The case study method examines a case in detail, the subject in individual, group, institutional and organizational case studies. The sampling technique uses a purposive sampling technique so that the data held can be more representative. The results of the prospective analysis show positive value profits for processing seaweed derivative products, the B/C Ratio value is more than 1, the production value and total revenue are above the Break Even Point value and the Payback Period value is quite right at 1. Dried seaweed processing shows positive value profits, the B/C Ratio value is more than 1, and the production value and total revenue are above the Break Even Point value and the Payback Period value is less than 1. Based on the results of this analysis, the seaweed processing business in Lontar Village is located in Kudran I, so the strategy is Appropriately applied to the seaweed processing business in Lontar Village is the S-O (Progressive) strategy.